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About the brand: Picture a race car driver in 1970, and there’s a good chance they're wearing a Heuer chronograph. The brand is well known for its stylish sports models such as the Autavia and Carrera, and have been involved in the motorsport world since the 1930’s. In 1985, the Tag group purchased Heuer, creating the brand we know today as Tag Heuer. Models made under the Heuer name are highly desirable, and are known for their iconic vintage styles.