Art Deco

The Art Deco period, spanning the 1920s through the 1940s, brought a radical shift in design—embracing geometry, symmetry, and decorative detailing. Watchmakers of the era responded with stepped cases, engraved bezels, stylized numerals, and striking dial layouts. American brands like Bulova, Elgin, and Hamilton led the charge, crafting wristwatches that mirrored the skyscrapers and jazz-age optimism of their time.