The story of Bucherer began in 1888 when Carl Friedrich Bucherer and his wife Louise opened their first watch and jewelry shop in Lucerne, Switzerland. Their dedication to quality and craftsmanship laid the foundation for a family business that has thrived for generations. In 1924, Bucherer’s partnership with Rolex founder Hans Wilsdorf marked a turning point in the brand’s history. This collaboration helped establish Bucherer as a leader in the Swiss watchmaking industry, with Rolex becoming a key part of their offerings. Read more ⇢