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It’s officially sweater season in Fort Worth, and we’re kicking things off with our first-ever Ugly Sweater Contest at The Watch Preserve. If you think you own the most questionable, chaotic, or aggressively festive holiday sweater in town — this is your moment.
How to Enter
Stop by the shop wearing your ugliest holiday sweater anytime December 2–13 (Tuesday–Saturday). We’ll snap a quick photo and add you to the official contest lineup. No registration forms, no hassle — just show up in the sweater.
How Voting Works
Public online voting will run December 15–21, and anyone can participate. One vote per person keeps things fair, and yes, campaigning is encouraged.
What You Could Win
On December 23, we’ll announce the winner — who will receive a $100 Watch Preserve Gift Card and bragging rights until the end of time.
So dust off the reindeer, sequins, tassels, LEDs, and shoulder pads.
Bring the sweater. We’ll handle the rest.
