Produced from 1960 to 1964, the Lord Elgin Thin Thin “30” is a classic vintage mid-century American dress watch featuring an ultra-thin stainless steel case manufactured by Star Watch Case Co. It is powered by Elgin’s flagship 30-jewel Caliber 760 movement, celebrated as one of the only full-rotor automatic movements ever designed and manufactured in the United States. Known for its sleek profile and durable "DuraPower" mainspring, this timepiece represents the peak of post-war American watchmaking craftsmanship.
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About the Brand
Elgin: Founded in 1864 as the National Watch Company, Elgin produced watches in Elgin, Illinois at what was once the world’s largest dedicated watch factory. By 1910, the company had built its own observatory to improve timekeeping accuracy. Like many manufacturers, Elgin shifted to military production during World War II. Postwar competition from Swiss imports eventually led to the sale of the company in 1968. While the original Elgin company no longer exists, its legacy lives on through a vast catalog of excellent vintage watches.