Fossil is an American company founded in 1984, known for producing stylish, affordable watches with a strong focus on design and branding. The brand helped popularize fashion watches in the 1990s, often incorporating vintage-inspired aesthetics and themed collections. In addition to its own line, Fossil Group manufactures watches for a wide range of licensed brands like Michael Kors and Armani. Today, Fossil is recognized for offering accessible, trend-driven timepieces rather than high-end horology.
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