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About the Brand
Universal Genève is a historic Swiss watchmaker founded in 1894, known for producing high-quality in-house movements and innovative designs. The brand gained prominence in the mid-20th century with iconic models like the Polerouter and its early automatic micro-rotor calibers. Universal Genève was once considered on par with top-tier Swiss brands, admired for both technical achievement and elegant styling. Today, it remains highly respected among collectors for its heritage and understated contributions to horology.