Doxa is a Swiss watchmaker founded in 1889, known for producing reliable mechanical watches with a focus on functionality and innovation. The brand gained major recognition in the late 1960s with its SUB dive watches, which featured bold colors and were developed with input from diving pioneer Jacques Cousteau. Earlier in its history, Doxa produced a wide range of well-crafted dress and everyday watches powered by dependable Swiss movements. Today, Doxa is best known among enthusiasts for its distinctive dive watches and strong heritage in tool watch design.
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