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About the Brand
Tissot is a historic Swiss watchmaker founded in 1853 in Le Locle, Switzerland, known for producing reliable Swiss watches at accessible price points. The brand is part of the Swatch Group and is recognized for combining traditional Swiss craftsmanship with modern manufacturing technology. Tissot has a strong presence in sports timing and serves as the official timekeeper for events such as the NBA and MotoGP. Today, the company is widely respected for offering well-built mechanical and quartz watches that provide an accessible entry point into Swiss watchmaking.